Özet:

In our globalized world, companies have been forced to take advantage of the internet and information communication technologies to get better. For to improve their performance, the needs of the internet and therefore electronic commerce are increasing on a daily basis. When it comes to customers for, the use of the internet is becoming increasingly attractive when it comes to products for customers. The aim of this study is to identify the factors that affect consumers’ behavior of shopping via the internet. The data obtained from a survey of over 600 people selected by random method based on the essence of voluntary participation among consumers were analyzed by statistical methods. In this context, it has been studied how effective factors are consumers with different demographic characteristics when shopping through the internet. According to this, men have that the score and promotional factor is more important than women when they prefer shopping on the internet. Consumers with high income levels look more positively to shopping on the internet than married ones with low income. The fact that the product-price comparison on the Internet can be made easily has been demonstrated as the most important factor in the preference of online shopping by the survey participants. This has been followed by the possibility of the presence of user reviews in e-commerce forms and the possibility of easy access to product details. The analyses have studied the factors that influence consumers’ behavior of shopping via the internet.

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