Abstract:

Purpose: The purpose of this research is to examine the effect of digital leadership on job performance and innovative work behavior and the effect of innovative work behavior on job performance. Design/Methodology: In the research face to face and online surveys were conducted with 400 participants who were determined by the convenience sampling method which is one of the non-random methods. The obtained data were analyzed with SPSS 28 and AMOS structural equation model. Findings: As a result of the analysis; it has been found that digital leadership positively and significantly affects innovative work behavior and work performance of the employees. It has been concluded that innovative work behavior does not affect work performance. Limitations: The limitations of the research are that the sample is only made up of individuals over the age of 20 working in private and public hospitals and health institutions in Gaziantep and the use of three variables and the application of the survey method. Originality/Value: Despite the intense work on leadership, business performance and innovative work behavior, it has been observed that there are limited studies on digital leadership. By examining the relationship between digital leadership, business performance and innovative work behavior, digital leadership results that can contribute to business performance and innovative behavior strategies, Which constitutes the original value of the research.

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