Özet:

In recent years, service quality has played a significant role in customers’ choice of food and beverage businesses and also in re-visiting a business. The purpose of this research is to measure the service quality of food and beverage businesses in Gaziantep city. In this context, a structured questionnaire was conducted on 772 people who visited the food and beverage businesses in May and June of 2016 and April and May of 2017. As a result of the findings, it is observed that the perceived service quality in food and beverage businesses in Gaziantep city is formed by 3 factors and 29 items including ‘’Assurance and Empathy’’, ‘’Tangibles’’ and ‘’Reliability and Responsiveness’’, while the perceived quality in food and beverage businesses was high level. On the other hand, ‘’Reliability and Responsiveness’’ was found to be the highest level of the perceived quality by the customers in these businesses, whereas the ‘’Tangibles’’ was the lowest level of the perceived quality dimension.

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