Özet:

With internet’s becoming widespread, internet journalism is increasing its effectiveness. The indicator of being accessible, preferred, common and appealing in internet journalism that provides a new basis for advertisement is not being purchased as in traditional journalism, but being clicked. Since the quantity of reaching the text is the criteria of rating in internet journalism rather than the quality of news text, news editors sometimes use headings that can be defined as “trap headlines”. The role given to these headlines that are providing the impression of they have “newsworthiness” and created in a language that will arise intimacy, fear, anxiety, curiosity and excitement is to make reader click the mouse as the cursor is right on the headline. At this point, complete parallelism, unity and integrity between the headline that is clicked and the news itself are not pursued by generally the person preparing the page. In this study, deceptive use of language in news headlines resulting from the anxiety of getting a share form advertisement revenues in line with the number of clicks on internet newspapers was examined. The samples obtained by scanning for one month from different news sites were evaluated via qualitative analysis method in terms of consistency in headlines and news texts, and the results were put forward

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