Abstract:

In providing corporate image and corporate reputation, corporate identity occupies a very important place. Corporate identity is a concept of how companies see themselves. It is possible to speak of this concept both in the physical and digital field. Corporate identity is more studied under topics of corporate design, corporate culture, corporate behavior, corporate communication and corporate structure. With the digital transformation in the world, corporate identity has moved to corporate websites and has provided great advantages in terms of corporate image. The aim of this study is to evaluate how companies reflect their corporate identity on their corporate websites. The examples of the study are the companies in Konya listed in the first and second 500 list of the ISO (Istanbul Chamber of Industry) in 2019. The study analyzed the websites of 22 companies listed on the list according to the sub-elements of corporate identity. These elements are corporate design, corporate communication, corporate culture, corporate behavior and corporate structure. The study was conducted from 1 to 30 November 2020. The study is a quality study, and content analysis is used as a data analysis technique. At the end of the study, only half of companies have listed the five elements of corporate identity in their websites. In the study, corporate culture is the most placed element of corporate identity, while corporate structure is the least placed element. The company’s websites are more used for marketing and sales purposes. There is very little place on the websites for activities such as social responsibility and sponsorship that will affect the corporate image.

Keywords: