Özet:

Re-designing covers for foreign edition books is one of the debated and complicated tasks, considering various involvements during the procedure, such as publishers’ role, designers’ interpretation and design trends of countries’ book markets. The process becomes more problematic when especially imagery that reflects cultural stereotypes, which do not represent text, are used on covers. Particularly in the case of Turkish authors’ foreign edition book covers, the visual representation of literature and text is not accurate and is full with misinterpretation, despite the fact that these authors are globally recognized and their books are translated into many languages. In the global extend, the situation is not very different than the Turkish case; we see similar design approaches consist of clichéd images on rebranded covers. As it is not only a local issue, but a universal one, this article aims to answer the following questions through the Turkish case: Why do misinterpretations occur when re-covering translated books? What are the causes? What can be done to avoid misinterpretations? To achieve this, some of the well-known Turkish authors, whose books are re-covered in many countries, are reviewed to support the argument in this article, also by revealing the process of covering foreign editions and the discussions around the topic. In the light of the review on chosen examples, the possible solutions to avoid misinterpretations are revealed in the closing section.

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