Özet:

The importance of social media is increasing with the internet and information technology developing and social media is becoming an important part of people’s lives. Social media, which offers significant advantages to its users, attracts the attention of both consumers and. With the development of internet technologies and the spread of the use of social media, the traditional marketing concept changes and turns to the Internet and social media-based marketing concept. Social networks such as Facebook, Instagram and Youtube, which also send the messaging messages, influence impulsive (unplanned) purchases as a source of advertising for. The purpose of this research is to reveal whether social media use, social media advertisements and social media hunger messages have an impact on users’ impulsive purchases. The work is done on individuals who use social media. A survey of 404 individuals was implemented to create a set of data for the research. For the analysis of the data, the Arithmetic Medium, Standard Scream, Reliability Analysis, Factor Analysis and Regression Analysis were used. The research finds that the use of social media has an impact on impulsive purchases.

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