Özet:

One of the key models that explain the concept of conviction is the Determination Possibility Model, which claims that there are two processes in the conviction process, the central and the environmental conviction path. As a study in the Turkish summer has not been found to deal with the model in a comprehensive manner, it is believed that the study containing the detailed description of the model and the scan of the literature related to the model has filled a gap in this regard. The literary scan findings have been used in the studies in the fields of marketing and advertising; the characteristic of the interest in the number of researches in terms of the level of impact on the possibility of detailing; the factors involved in the process of detailing and the number of researches discussed in the impact showed that the claim power and source reliability. The scan provides useful information in order to enable the use of the model and the variables in the model to be viewed in a comprehensive manner.

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