Özet:

This study has been conducted to adapt ethos and pathos (persuasive communication modes) in order to cultivate students� confidence in public speaking. Ethos means "custom" or "character" in Greek. As originally used by Aristotle, it referred to a man's character or personality, especially in its balance between passion and caution. Meanwhile, pathos means emotional appeal. In addition, persuasive communication skills are closely related to individual self-esteem. By highlighting public speaking as an activity that enhances self-confidence, communication skills, problem-solving skills, teamwork ability and critical thinking skills, this study takes initiative to explore how the element of ethos and pathos in persuasive communication modes contribute to enhance self-confidence in public speaking during classroom activities. This study conducts at Universiti Utara Malaysia with a sample of 12 informants by semi-structured interview (qualitative methodology). Data transcripts have been process through thematic analysis using NVivo 8 software to produce relevant themes. The findings show that lecturer�s role and students� characters (ethos) and pathos (emotional appeal) are main important strategies that contribute to self-confidence in public speaking. The researcher has applied Aristotle's Art of Persuasion to explain the entire findings of the study. Overall, this study can guide students as a step to enhance self-esteem theoretically and practically in order to improve their persuasive communication skills which can assist them in their future career

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