Özet:

The festivals, previously considered as an important activity of cultural tourism, come to us as a separate tourism variety because they reach the market size expressed today by millions of dollars. When festivals are properly managed and marketed, they contribute to the economic development of the site, to the promotion of local products, to the promotion and marketing of the site in the tourist perspective. In the proper management and marketing of festivals, topics such as content preparation, content registration, effective sponsorship, ticket sales, the effective use of digital platforms and the right theme choice are at the forefront. The quiet cities have recently become the focus of interest, especially for cultural tourists. The obligation of quiet cities to preserve the cultural structure is one of the important factors that attract cultural tourists. In this study, the festivals, which are an important element of cultural heritage, were addressed in the example of the quiet cities of Turkey. The purpose of the study is to identify the festivals held in the quiet cities in Turkey, to obtain detailed information about themes, periods of organization and organizing institutions. Data is used in the study. The data obtained is analyzed and interpreted by content analysis. Finally, detailed information on the themes, content and periods of the festivals identified was obtained. According to the findings obtained in the research, the themes of the festivals held in quiet cities are very similar to each other. In this common similarity, three festivals that make a difference in terms of themes have been identified: Pinar Market Festivals, Seed Exchange Festival and Parfum Festival. This work is III. It was presented as a summary statement at the International Congress of Cultural Heritage and Tourism.

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