Özet:

, E-commerce data transfers within the framework of logistics; It is a process that involves the transfer of products, customers, purchase reservations, return reservations and other data from an e-commerce platform (online/web) or store to logistics platforms. In this study, one of the largest transportation companies in the world is analyzed using case study method, which is one of the qualitative research methods. The study is not built on generalization, but on understanding the situation. The fact that the portal and existing applications can work together and provide data flow has contributed positively to the quality of existing processes. The "return intake form" solution found in returns added value to the corporate identity of the company and provided customer satisfaction. With the integrated E-Archive feature, it offers solutions to customers in terms of problems and data flow. The limitations of the study are that it deals with the online applications of a company and understands the situation through this. In order to make generalizations about the researched subject, other companies operating in the same sector and using similar platforms should be examined and the scope of the study should be expanded.

Anahtar Kelimeler: