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Total quality management become a very substantial strategic concept for being successful with all marketing applications while digital economy and information age attract businesses into competitive world arena. To provide satisfaction of external customer hasn’t been enough for the business, also they have to give importance their own internal customers who have considerable potential for businesses sales. Companies apply Total quality management for aim of providing customer satisfaction. This mentioned study, the efficiency and contribution of total quality management on internal marketing is questioned
total quality management has become very important strategic concept for being successful with all marketing applications while digital economy and information age coaching businesses into competitive world arena to provide satisfaction of external customer hasn’t been enugh for the business they have to give importance their own internal customers who have significant potential for businesses sales companies application total quality management for goal of providing customer satisfaction this mentioned study the efficiency and awareness of total quality management on internal marketing is questioned
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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