Özet:

The place of technology in the lives of individuals increases day by day. This is directly related to the prevalence of people in their lives. Especially in terms of consumption, technology is an undeniable fact that it has a lot of value. In terms of consumption, one of the first things that comes to mind is the ads that invite people to consume. In the context of the research, the importance of advertisements in today's consumer culture and the use of augmented reality as a new application in advertisements have been included. Augmented reality practice, an indicator of the transition to a new marketing era in the context of consumption and advertising, an indispensable element of modern life, is an important part of the technology age. In this context, it is aimed to investigate the contribution of publicity to the public in terms of publicity and to investigate the reflection and effects of augmented reality application in consumer culture. With the development of technology, advertising has also begun to change. In particular, advertising campaigns and digital advertising applications are increasingly diversifying. Ads tailored to attract the attention of the target audience benefit from the advent of technology. Augmented reality technology, which we face every day with various innovations and become more and more familiar with each day, offers many innovations in the field and makes virtual reality more tangible and vibrant. Augmented reality applications, which transform the experience of technological devices into a reality that appeals to almost five senses, are successful in creative marketing campaigns as well as in many other areas. Brands benefit from this technology by integrating augmented reality applications into their campaigns, attracting the attention of target groups and offering a different experience

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