Özet:

Eastern Express has become popular with people who are unaware of each other, sharing photos and videos on social media. The occupancy rates of the wagons have increased, they have become unable to meet the demand, despite the additional wagons being placed, there has been enough density to wait 3 months to buy tickets. The natural beauties of the cities and regions where the Eastern Express passes and the antique, Seljuk, Ottoman and Russian Baltic architecture works in Kars have a great influence on the density. In the study, it was aimed to determine the effect of the dynamism experienced in Kars Tourism, which was revived with the Eastern Express, on the businesses operating in Kars. For this purpose, data were obtained through semi-structured interviews with business owners who sell hotels, restaurants and cheddar-honey. As a result of the content analysis, it was determined that there was a significant increase in occupancy and supply rates of accommodation facilities and restaurants, the prices of the gift products of Kars, Kars Kasar, Kars Honey and Kars Goose increased depending on the supply-demand balance, and the stocks of Kars Gravy Cheese were exhausted. In addition, it has been found that personal views on social media are effective in people's accommodation, food and market choices.

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