Abstract:

The term of local press, that does not distributed throughout the country and is used to express regional journalism, includes media organizations that perform functions such as communicating the developments that cannot be found in the national media to the people of the region, as well as supervising local governments, presenting important developments to the public quickly and creating local agendas. With the digitalization process covering the whole world, the press sector has faced some advantages and disadvantages and the traditional concept of journalism has been subjected to radical changes. Within the scope of this research, the evaluations of the middle and senior managers of the Press Advertisement Agency regarding the current situation of the journalism sector, especially in the local press organizations, in the digital transformation process were examined with a qualitative research. In this context, semi-structured in-depth interview method, which is one of the widely used qualitative research methods in the literature, was used and the results obtained by using a semi-structured interview form consisting of 14 questions were examined.

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