Özet:

Today, technology is developing rapidly and thanks to this developing technology, people's interaction is also increasing. Thanks to this interaction, advances are seen in computer and internet technology. One of the possibilities offered by the Internet is social media. Social media, which provides added value to companies with its speed and the contribution of the widespread masses it affects, is an important part of companies. In this context, the aim of the study is to describe the use of social media in the accounting profession in Turkey with the content analysis method. In the study, a data set was created by examining all the social media and website addresses of the independent accountant and financial advisor SMMM chambers registered with TÜRMOB in 2022. Descriptive statistics were created for this data set. Frequency tables have been arranged and interpreted in relation to the subject. As a result, it has been seen that all of the SMMM chambers have websites, and social media platforms differ according to the process. Generally speaking, it is seen that chambers where professional accountants are registered attach importance to commercial communication in Turkey.

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