Özet:

Abstract Purpose: This study aims to contribute to the literature by evaluating Kastamonu's preparation process for UNESCO Heritage Lists and Programs in terms of local development and institutionalization. Method: A case study was used. Findings: The preparation processes of cities for UNESCO Programs and Heritage Lists encourage cooperation between different actors and create a culture of cooperation. Discussion: Tourism is an important sector that creates a source of income for many national economies, contributing to employment with international tourism revenues of 1.4 billion dollars in 2019 (UNWTO, 2020). While the magnitude of its impact increases the competition between destinations, it also accelerates the efforts to increase the brand value of each destination. One of the factors that positively affect this value is international labels showing that the destination has certain standards, or in other words, they have brand value. At this point, destinations in Turkey are making important efforts to be included in international networks. Standing out with the increasing number of applications in recent years, the UNESCO Creative Cities Network is one of the competitive programs that cities try to be involved in to increase their brand value. With the program based on 7 creative themes, Kastamonu continues to work to become a gastronomy city. In this study, the effects of Kastamonu UNESCO Creative Cities Network preparation process on institutionalization and local development will be evaluated.