Özet:

It is quite natural on the part of the human beings to act out a changed, sometimes weird buying behavior when they are exposed to a critical situation like COVID-19, a pandemic. During the initial stage of this pandemic, people demonstrated unusual buying behavior such as hoarding grocery items, toiletries etc. The reasons for this type of behavior could have been 1) the risk of getting infected by the virus and the resultant quarantine, 2) global disruptions in the supply chain due to the closure of factories caused by a complete lockdown. These behavioral changes have also reflected in their choices concerning the products/services, buying patterns, spending money etc. This pandemic has also changed the peoples’ lives in terms of the way they shop, travel, work and ensure their physical wellbeing. These changes have a long lasting impact on the way the companies used to design the products, services and engage with the customers in the future. The present paper is an attempt towards understanding the consumer’s buying behavior during COVID -19 pandemic concerning i) the buying patterns in terms of quantity, frequency, timing etc. and ii) the preferred retail outlet(s) for buying CPG and the reasons for the same

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