Abstract:

Today, companies are trying to get ahead of competition with the quality of services they offer alongside their products. The quality of the services provided for the hotel enterprises within the service sector has become even more important. The hotel companies are in an effort to increase the value they perceive in their business along with the quality of the service they provide. So this situation also reflects their behavioral intentions such as re-visiting, advising and communicating positive opinions. In this regard, the main purpose of this study is to reveal the impact of the quality of the service perceived on the perceived value and behavioral intention. In addition to this basic purpose, the value perceived has also shown the impact on the behavioral intention. The survey was used as a data collection technique. A total of 388 clients have been surveyed for the survey. According to the research results, the perceptible value of all dimensions of service quality has been found that all dimensions except low quality have an impact on behavioral intention. According to the results of the analysis, all dimensions of service quality influence the quality-sensitive dimension of the value detected while the hotel environment size of service quality does not influence the financial-social-pistemic and reputation dimensions of the value detected. The value of the service is also perceived by the size of the service quality

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