Abstract:

Today’s Information and Communication Technologies (ITTs) are increasingly important for both profitable or non-profit institutions, organizations or companies as well as for individuals and communities. In terms of communication discipline, the transformation of new media technologies and the increase in environmental diversity, in addition to addressing only the individualization and the wider public profile, becomes an effective tool in terms of high-level management-related strategic decisions, such as competitiveness, cost reduction, effective employment use, strengthening internal or non-institutional communication, and the return of investment, especially for profitable institutions. Thus, the data, information and information technologies associated with the concept of digital communication are also increasing the need for new scientific fields of work within the framework of the integration of the communication discipline and the information discipline. In this study, it was attempted to reveal the impact of digital communication on strategic decisions of profitable institutions, which are closely related to the concept of information, so the new communication technologies that gain dynamic day by day are not only effective in the field of communication between individuals or communities, the commonly known concept of information actually passes through the modern transformation process with the mathematical communication theory. This study is also believed to contribute to the creation of a clear theoretical substructure of the technology-dependent era that we are facing with qualifications and definitions such as digital, information, information, and information age.

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