Özet:

The purpose of this study is to determine what factors direct exporter companies of textile sector to apply green marketing strategies. In accordance with that, the study seeks answers for the following questions. Why do exporter companies in textile sector tend to adopt green marketing applications? Which green marketing strategies are applied by exporter companies of textile sector in international market? The survey has been conducted among managers of textile companies which are determined to be among first 1000 companies by Istanbul Chamber of Commerce according to export figures. The number of textile companies which are among 1000 companies is 153. The reasons why exporting textile companies tend to green marketing applications are tried to be demonstrated by conducting factor and regression analysis. As a result, motivations dimension and social motivation dimension resulting from causes which direct textile companies to green marketing applications, and because companies for which regression analysis are conducted among green product applications want to be successful in international market, have been significant.

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