Abstract:

Agriculture is an agricultural and animal activity that provides output of bees products by the use of plant resources together with bees and labour. Turkey has a very high potential for the purification activities. In particular, the four seasons of our country are clearly experienced in the variety of bees. Today there are around 91 million registered bees in the world, of which approximately 8 million are in Turkey. The research was carried out with the aim of measuring consumers’ level of knowledge about bee products and researching their levels of confidence and purchasing behavior. In this area, 308 online surveys have been implemented. The requested data was analyzed with the SPSS package program. According to the results, the source most affected when purchasing bees products is the source the least affected is the newspaper/magazine ads. The best known beekeeping product is beekeeping honey, the least known beekeeping product is beekeeping. The bees that consumers buy and consume the most are bees. The most popular packaging for all bee products has been the glass cup. When consumers look at the brand preferences, brand products are preferred for all bee products. Consumers buy the most bees products from the market and producers. Among the places where bees products are purchased, the most trusted source manufacturer himself is the most trusted bees product. Consumers’ levels of knowledge about bee products and consumers’ levels of confidence in the places where they buy bee products and the differences between gender, age and education have been found.

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