Abstract:

This study investigated Broadcast Media Content in Shaping Audience Attitudes towards Environmental Sanitation in Nigeria using Makurdi Metropolis as a case study. It sought to determine the effectiveness of environmental sanitation-related content in shaping residents' attitudes towards the environment. The study was anchored on the hypodermic needle theory. The survey research method was adopted to elicit information using a questionnaire as the instrument for data collection. Findings from the study reveal that residents use broadcast media as their source of information. Results also show that broadcast media produce consent relating to environmental sanitation, and such content shapes residents' habits towards the environment. Hence, the study concludes that broadcast media help shape audience attitudes on ecological sanitation. A considerable percentage of respondents to this study believe that the broadcast media shapes their attitude towards waste disposal and environmental sanitation. Therefore, the study recommends issuing an order by NBC to broadcast stations regarding environmental sanctions, recycling of waste, and government and non-governmental organisations' involvement in ecological sanitation. 

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