Özet:

Halal tourism is a perspective that shapes all touristic activities in accordance with the beliefs and values of the tourists. The intense competition environment in the tourism sector in recent years has led hotel managers to implement different strategies. Halal tourism in terms of reduction of the diversification of tourism in Turkey and the intense competitive environment where competitive intensity is important. The main objective of the study: the provinces with the highest Halal themed hotel in Turkey; To determine the Generic (General) Competition Strategies implemented by Halal hotel managers in Antalya. Questionnaire, one of the quantitative data collection tools, was used in this study. The expressions of the competition strategies applied in halal hotels are given under 4 dimensions in accordance with the original scale. These; Cost Leadership, Cost Orientation, Differentiation and Focus Differentiation strategies. In the study, it was determined which competitive strategies Halal hotel managers prefer according to their demographic characteristics and job status, and various suggestions were presented to researchers and hotel managers in the light of the findings of the research.

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