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Günümüzde sosyal medya bireysel ve toplumsal yaşamın merkezinde yer alan önemli bir iletişim aracıdır. Sosyal medya sıradan bireyleri birer kitle yayıncısına dönüştürebilme potansiyeline sahiptir. Bireyler sosyal medyanın sunmuş olduğu altyapı ve imkânlar sayesinde, güncel konu ve olaylardan haberdar olurken, aynı zamanda çevrelerinde olup biten ve haber değeri taşıdığını düşündükleri olaylarla ilgili içerik üretip paylaşarak birer kitle yayıncısına dönüşebilmektedir. Dolayısıyla geldiğimiz noktada günümüz bireyi hem haberin alıcısı, hem de onun kaynağı ve dağıtıcısı durumundadır. Bu çalışmada nicel araştırma yöntemi ve kesitsel tarama modeli kullanılarak, bireyin sosyal medyayı haber edinme ve paylaşma amaçlı kullanımı incelenmiştir. Yapılan inceleme çerçevesinde sosyal medyayı haber edinme amaçlı kullanan bireylerin, bu amaçla hangi sosyal medya platformundan ne sıklıkta kullandıkları belirlenmiştir. Sonrasında kümeleme analizi yapılarak bu sıklıklara göre üç gruplu bir sınıflandırma ortaya çıkarılmıştır. Elde edilen kümeler aracılığıyla da günümüz bireyinin haber edinme ve paylaşma davranışı anlaşılmaya çalışılmıştır. Sonuç olarak WhatsApp platformu haber edinme amaçlı kullanım açısından görece daha öne çıkarken, haber edinme amaçlı sosyal medya kullanım sıklığı arttığında haber paylaşma eğilimi de yükselmektedir. Demografik özellikler ile haber edinme sıklığı arasında anlamlı ilişkiler söz konusuyken, demografik özelliklerin haber paylaşma davranışı üzerinde anlamlı bir rolü yoktur.
Today, social media is an important means of communication that is at the heart of individual and social life. Social media has the potential to turn ordinary individuals into a mass publisher. Through the infrastructure and possibilities provided by social media, individuals can become a public publisher by producing and sharing content about the events they think they are about and end around them, while being aware of the current topics and events. So at the point we come today the individual is both the recipient of the news and its source and distributor. In this study, using the quantitative research method and the interruptive scan model, the individual’s use of social media for the purpose of communicating and sharing was studied. In the framework of the survey, individuals who use the social media for the purpose of communicating have determined how often they use the social media platform for this purpose. After the aggregation analysis, a three-group classification was revealed according to these frequencies. Through the collections obtained, it is also tried to understand the behavior of today’s individual’s communication and sharing. As a result, while the WhatsApp platform is relatively more prominent in terms of use for news purposes, the tendency to share news increases as the frequency of social media use for news purposes increases. While there are meaningful relationships between demographic characteristics and the frequency of receiving news, demographic characteristics do not have meaningful role in the behavior of sharing news.
Today, social media is a fundamental communication tool that is at the center of individual and social life. Social media have a potential to transform ordinary individuals into mass streamers. Thanks to opportunities provided by social media, individuals can become aware of current issues and events in a short time. They can also turn into mass streamers by producing and sharing contents. Thus, today’s individual is both the receiver, source and, the distributer of the news. A cross-sectional quantitative research method was employed to examine the individual’s use of social media for getting and sharing news. It was determined which social media platforms and how often were they used by the individuals. Afterwards, a cluster analysis was performed and a classification with three groups was created. Through the clusters obtained, the behaviors to get and share news were scrutinized. The results indicated that while WhatsApp stood out relatively more in terms of its use to get news, the tendency to share news also increased when the frequency of using social media to get news increased. However, while there were significant relationships between demographics and the frequency of getting news, there was no significant role of demographics on news sharing behavior.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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