Abstract:

Indian agriculture plays a crucial role in the country's economy and sustains the livelihoods of millions of people.It has a rich history, diverse crop production, and a significant impact on food security.Farmers in India are a vital component of the country's agricultural sector and form a significant part of its population.However, their access to timely and reliable information for effective farm management remains a challenge. Information and communication technology (ICT) has the potential to revolutionize Indian agriculture by empowering farmers with knowledge, market access, and tools for efficient farm management. It promotes sustainability, reduces information asymmetry, and enhances the income and livelihoods of farmers. KCC is a ICT initiative which serves as a helpline for farmers, providing them with timely agricultural information, expert advice, and solutions to their farming queries.So, this study aims to assess the scope of activities involved in farm management and evaluate the awareness, utilization, and satisfaction levels of farmers in Kadegaon taluka regarding Kisan Call Center (KCC) services. Furthermore, the study explores potential methods to increase the utilization of KCC services. The results of this research will come up with the present state of awareness and utilization of KCC services among farmers and offer recommendations toenhancethe effectiveness and outreach of KCC initiatives.

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