Özet:

This study aimed to analyze the mission and vision statements on the strategic plans of higher education institutions. The sample of the study consisted of 72 public universities. Strategic plans of the universities were accessed over the internet, and the data collected were analyzed using content analysis. The findings show that statements on providing services for the education of a qualified work force are the most common on the mission statements of the universities. "Having universal, sufficient, and competent knowledge" was among the most frequently used phrases on the mission statements of the universities. In vision statements, universities mostly emphasized services concerning their research function. "Becoming a well-known, leading, and respected research university both nationally and internationally" was among the most commonly underlined messages.

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