Özet:

Instructive and informative contents of the Public Service Announcements (PSAs) need to reach to all segments of the society.  Within this framework, the purpose of the research is to explain the importance of the narrative structure in the sight-disabled persons' access to the PSAs in terms of the up-to-date audio description criteria. In the study, the characters and the functions of it in the narration have been reviewed within the frame of Labov & Riesmann's narrative analysis constituents, and the answer has been sought to the question, "Are the spatio-temporal constituents, motions, and the visual materials that depict the actions in connection with character definitions put into words for the sight-disabled persons?“By narrative analysis. While the 6 “Be Prepared for the Disasters!” PSAs are analyzed in terms of their narrative structures, the questions, "Who are the persons in the narrative? What are their functions in the narrative? What do these people do in the narrative? Why do they do these things? What are the outcomes of them?” are required to be responded by six different experts serving in the fields of visual communication, audio-visual translation, and narrative communication, other than the researchers. As a result of the research, it has been determined that, the PSAs are not designed as being suitable for the access of the sight-disabled persons, and two model proposals have been introduced at the end of the research by way of taking inclusive design criteria other than the conventional audio description criteria into consideration.

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