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Amaç: Bu araştırmada, Rize ilinde çay yetiştiren işletmelerin sosyo-demografik yapısı ve pazarlama sorunları incelenmiştir. Yöntem ve Bulgular: Çalışma, Rize ili Merkez, Fındıklı, Ardeşen ve Çayeli ilçelerinde çay yetiştiriciliğinin yoğun olarak yapıldığı köylerde 2017 üretim döneminde yürütülmüştür. Örnek işletmeler Neyman yöntemine göre belirlenmiş ve veriler 90 çay yetiştiren işletmeden yüz yüze görüşülerek anket yöntemi ile elde edilmiştir. Araştırma sonuçlarına göre ortalama işletme genişliği 8.79 dekar, ortalama hane genişliği 4.31 kişi, işletmecilerin ortalama yaşı 52.31 yıl, işletmecilerin çay yetiştiriciliğindeki deneyim süresi 32.16 yıl, üreticiler çay yaprağı satımında çoğunlukla (%84.13) ÇAYKUR’u tercih ettikleri ve ÇAYKUR’u tercih etmelerinin en önemli nedeni güven ve itimat olduğu, üreticilerin %55.56’sı pazarlamada sorun yaşadıkları ve bu sorunun temel nedeni kota sınırlamasının (%58.06) olduğu belirlenmiştir. Genel Yorum: Üreticilerin eğitim düzeylerinin ve çay yetiştiriciliğindeki deneyim sürelerinin yüksek olduğu, yaş çay yaprağı pazarlamasında problemler yaşadığı ve yaş çay yapraklarını genellikle ÇAYKUR’a sattıkları tespit edilmiştir. Çalışmanın Önemi ve Etkisi: Türkiye’de çay üretiminde ilk sırada Rize ili yer almaktadır. Rize ili iklimi ve coğrafi yapısı nedeniyle çay yetiştiriciliği için uygun olup, çaya alternatif olarak yetiştirilebilecek başka bir ürün bulunmamaktadır. Dolayısıyla, çay yetiştiriciliği üreticiler için en önemli gelir kaynağı durumundadır.
Purpose: This study has studied the socio-demographic structure and marketing problems of the Tea Growing Companies in Rize. Method and findings: Study, Rize; Central, Fındıklı, Ardeşen and Çayeli districts in the villages where the tea cultivation is intensely done in the production period of 2017. Examples were determined according to the Neyman method and the data were obtained by the survey method by face-to-face examination of the company that grows 90 tea. According to the research results; the average business width is 8.79 degrees, the average household width is 4.31 people, the average age of entrepreneurs is 52.31 years, the experience of entrepreneurs in tea farming is 32.16 years, the majority of the producers in the tea leaves sales (84 percent). 13) The main reason why they prefer CAYKUR and prefer CAYKUR is confidence and consistency, 55.56% of producers have trouble in marketing and the main reason for this problem is the limitation of the quota (58.06) is determined. General Comment: It has been found that producers have high levels of training and experience in tea cultivation, they have problems in the marketing of old tea leaves, and they often sell old tea leaves to ÇAYKUR. The importance and impact of the study: Rize is the first in the production of tea in Turkey. Rize is suitable for tea cultivation due to its climate and geographical structure, and there is no other product to be cultivated as an alternative to tea. Thus, tea cultivation is the most important source of income for producers.
Aims: In this study, socio-economic structure and marketing problems of tea growing farms in Rize province were investigated. Methods and Results: Study were carried out in Merkez, Fındıklı, Ardeşen and Çayeli districts of Rize Province where the tea cultivation is intensive in 2017 production period. The sample farms were determined according to the Neyman method and the data were obtained by face-to-face interviews with 90 tea-growing farmers. According to the research results it was determined that 8.79 decares of average farm land, average of 4.31 people per house, average farmers old of 52.31 years, 32.16 years of experience in tea cultivation of the farmers, the majority (84.13%) tea leaf producers preferring marketingtheir product to ÇAYKUR and the main reason for this preference was reliability of it, and 55.56% of the producers stating marketing and quota limitation (58.06%) problems. Conclusions: It has been determined that the education level of the producers and their experience in tea cultivation were high, they have problems in the marketing of their products and they usually sell the tea-leaf to ÇAYKUR. Significance and Impact of the Study: Rize is ranked in the first place in the tea production in Turkey. Due to the climate and land topography of Rize province, it is suitable for tea production and there is no other alternative crop that can be substituted for tea. Therefore, tea farming is the most important source of income for producers.
Alan : Ziraat, Orman ve Su Ürünleri
Dergi Türü : Ulusal
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