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The aim of the article is to propose an account of the motivated nature of the sign, with special attention devoted to motivation in language. The starting point for the discussion is a cursory critique of the classic Saussurean model of arbitrariness and motivation. The account proposed in this article is in the spirit of broadly understood cognitive linguistics and Peircean semiotics. The model of motivation is comprehensive and specific. It is comprehensive in the sense that it provides a general definition of the term “motivation,” which attempts to cover all instances of its use discussed in modern semiotics. The model is specific in the sense that it proposes parameters of motivation, which allow for investigating different facets of the phenomenon. The article includes case studies which illustrate how the approach can used in actual analysis of semiotic data. Author Biography Hubert Kowalewski, Maria Curie-Skłodowska University English Department pl. Marii Curie-Skłodowskiej 4a 20-031 Lublin Hubert Kowalewski is an assistant professor at Maria Curie-Skłodowska University in Lublin, Poland. His main research interests are motivation in language, cognitive linguistics, visual semiotics, and philosophy of science. Downloads PDF Published 2015-11-16 How to Cite Kowalewski, H. (2015). Against arbitrariness: An alternative approach towards motivation of the sign. Public Journal of Semiotics, 6(2), 14–31. https://doi.org/10.37693/pjos.2015.6.15179 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 6 No. 2 (2015) Section Articles Make a Submission Make a Submission Information For Readers For Authors For Librarians PJOS (Public Journal of Semiotics) is a multidisciplinary Open Access Journal and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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