Özet:

Airports, influenced by postindustrial social change, carry the mark of global culture of consumption-based characteristics instead of the local culture their home countries or cities. Correspondingly, these places are hyper real as a part of simulakr (simulated reality) universe in a chain of signs that has no relation with reality. The main purpose of this study is to analyze the developmental process of airport terminals as hyper real places and focus on the existence problem of local and global cultural characteristics at airports. With this in mind, the study analyzed the web pages of two airports (Hong Kong International Airport and Singapore Changi Airport) that are ranked as the first two best performing airports in the world, based on the outputs of SKYTRAX research. The study employed semiotic approach in analyzing visual materials. Study results indicate that as a part of Asian culture, both airports have the consumption-based reflections of global culture and local culture as a part of hyper real universe and simulakr in their positioning strategies

Anahtar Kelimeler: