Abstract:

Promotion organizations are one of the biggest trump cards of organizations in the increasingly competitive environment. Such events are very important, especially for the tourism sector where customers have unlimited alternatives. Increasing service expectation and rapid feedback make these activities even more important. Due to the importance and sensitivity of these events, event owners receive service from professional companies that manage this process. Organizations are very important for both service providers and organizations and must be carefully planned. It is very important not to experience any negative situations during the process. Such possible situations should be avoided as much as possible by assigning the personnel to jobs in which they are competent. Appointment of personnel to jobs in which they are competent will contribute to both personnel satisfaction and service quality. Therefore, it is necessary to carry out a work plan in which scientific methods are used in such activities. In this study, a staff scheduling study was carried out for a promotional event in Cappadocia, which is an important touristic region, especially for foreign tourists. 84 personnel will serve under 6 tasks in the 15-day event. Within the scope of the study, the tasks to be carried out in the organization were prioritized with the AHP method, and then a goal programming model was established that takes into account the competencies of the personnel and the importance of the tasks.

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