Özet:

Traditional methods are used in presenting touristic regions to visitors. While a region designed with this method requires being in a place physically, it is possible to design a region with a digital presentation. In this study, it has been tried to draw attention to the design of the Phrygia Valley with physical and virtual reality and augmented reality technologies. In this context, simulation theory was used to determine the phygital proposals designed in the Phrygia Valley example. The data of the study were collected by the documentary source scan method. In the scans, the concepts of "simulation", "virtual reality", "augmented reality", "phygital", "Phrygia" were determined as keywords. In line with the inferences obtained from the study, it is expected that by presenting the valley in a phygital design, it can attract more visitors, increase its awareness and become a phygital attraction center. In order to design phygital applications, it is necessary to provide technological infrastructure and present physical and digital elements together.

Anahtar Kelimeler: