Abstract:

With the influence of globalization and digitalization, the traditional public administration has also remained insufficient to meet the needs of the age, excessively interfering and impeccable. Every day, in this period of new technological developments, there is a need for a system that will adapt to the new world order, while satisfying the needs faster, which can improve the quality of the service provided. While the state, political parties, citizens and civil society organizations are in a hierarchical order that will be from the roof to the bottom, this hierarchical ordering remains insufficient to meet the needs of the new world. The aim of governance is to bring state, political parties, citizens and civil society organizations to a democratic structure by bringing equal improvement. With the new perspective coming with the management, the need for new public business is emerging with the adaptation of the policies implemented by the private sector to the public administration. The purpose of the new public business is not to work as the public’s private sector. The policy of the private sector is to improve the quality of the service by adapting as much as possible to the services in the public administration. With this perspective, it is defended that the customer satisfaction policy in the private sector can also be applied as citizen satisfaction in the service that the public offers. In the new public administration, the public official has significant responsibilities to obtain profit through the implementation of citizen satisfaction. In the traditional public administration, the single response to the service provided by the public official is “yes” or “no”, while in the new public administration, the public staff is responsible against the citizen who requires the service. The periods in which this system passes until it reaches citizens' satisfaction; the new world order, governance, new public administration and ultimately citizens' satisfaction are considered.

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