Abstract:

Rural destinations, which are aware of the demand and expectations of modern tourists, offer the authentic products and potential they have to the tourism market within a plan by organizing various events. It is known that food is among the tourist activities that individuals prefer during their trips. Therefore, the importance of food and beverage culture in the marketing of rural areas cannot be denied. The aim of the study is to reveal how rural areas should be perceived and planned for gastronomic activities in terms of sustainable tourism development. For this purpose, a national and international summer scan of the field has been carried out with a theoretical and conceptual perspective of the concepts of rural tourism, rural tourism planning and gastronomy. The study also studied the regular gastronomic events in rural areas of Canada and America. As a result of the findings obtained, strategic planning recommendations were given on how to take advantage of food culture in rural areas of Turkey.

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