Özet:

The most important capital and source of sports-fitness centers are the staff of the service itself, the employees who are in close relationship with the customers. Employees are also the main marketers of the concept of excellent service of. In fact, the performance of employees creates customer satisfaction, improves and improves the performance of the business. In this context, sports-fitness center managers need to aggressively use the concept of internal marketing to allow employees to be satisfied with their work and to develop operational synergies. The academics also have an agreement on the need for top managers to support and promote internal marketing practices in order to be able to successfully conduct internal marketing. In this study, many people in the world and in Turkey have studied the impact of internal marketing practices implemented in sports-fitness centers, which are one of the sports enterprises used for the purpose of doing sports for different personal reasons on the job satisfaction and performance of employees. The work group of this research, conducted in the correlation type relational scan model from Nicel research approaches, constitutes 211 men and 71 women who work as sports trainer in sports fitness centers that offer services in the province of Istanbul. Analysis of the data collected from the survey forms applied to the work group has found that the indirect impact of internal marketing practices on the performance of employees is meaningful and that business satisfaction also mediates the relationship between internal marketing practices and the performance of employees.

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