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Critical Analysis Of Green Marketing: With Reference To Eastern India
2022
Journal:  
İlköğretim Online
Author:  
Abstract:

Today, both consumers and sellers are concerned about the world's future, and this has influenced customers' purchasing decisions to favor environmentally friendly or eco-friendly items. Because of this shift in client expectations, manufacturing businesses have altered their processes and are now producing more environmentally friendly products. This green policy prompted a wide range of actions, including: 1. Product modification 2. Change in production process 3. Packaging changes 4. Modifying the advertisements This research paper reflects critical analysis of Green Marketing in Eastern India.

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İlköğretim Online

Field :   Eğitim Bilimleri

Journal Type :   Ulusal

Metrics
Article : 6.985
Cite : 20.115
2023 Impact : 0.025
İlköğretim Online