Özet:

The system implemented by the Health Social Security Administering Agency (BPJS) Samarinda is to carry out the Socialization program of the National Health Insurance for Healthy Indonesia Card (JKN-KIS) program to the Business Entity Wage Recipient Workers segment, the program to increase membership by conducting Telemarketing, Mapping, Canvasing, O.S.X. & O.S.S., and synergizing with the relevant District Attorney providing administrative sanctions based on Presidential Regulation number 86 the year 2013. This study aims to identify obstacles and strategies implemented by Health Insurance-BPJS Samarinda to increase membership in the Business Entity Wage Recipient Workers segment. The method used in this study is a qualitative approach by analyzing the data descriptively. Data collection techniques were by conducting observations, interviews, and questionnaires to business entities in the city of Samarinda; as many as 60 respondents were to find out that the business entity had registered its workers in the J.K.N.'s program. This study found obstacles such as a lack of awareness of health insurance, workers registered in the non-wage and unemployees, high turnover of workers, and administrative sanctions that have not been implemented according to the applicable law.

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