Özet:

With the digitalization of the media, the collapse of the advertising-based traditional business model has led to a great uncertainty in the field of journalism. The decrease in newspapers and the shift of advertising revenues to the internet media causes the revenue of newspapers to decline. As in the whole world, there has been a huge reduction in the employment of journalists in Turkey, along with the new media. This shrinking leads to the question of how students of journalism should behave in a non-existing sector. Thus, the transformation of the opportunities of the new media into one-in-one initiative by developing the business skills of the journalism students has gained importance in terms of the future of the journalism profession. In this context, this study examines ObserveTurkey.net, which was recently established by a student of journalism, with case study. The study examined the student’s entrepreneurial motivations, the challenges and advantages he encountered, the income models of the newspaper and the working system. According to the findings obtained, ObserveTurkey, funded for two years under the EU project, has not yet been able to create a sustainable economic model. While the challenges the student faces are in the form of technical accumulation and team collection, the ideal journalism without patron has been an important source of motivation in the student’s initiative.

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