Abstract:

As the social network is called, the first thought of Facebook has reached a record number of more than a billion users in short with all these online-based software features that it has developed from the organization to the present day. On Facebook, millions of users with different cultural identities can share many visual, hearing and text content thanks to these content, they can keep their links. In particular, Facebook and similar social networks, which contribute significantly to the recognition of different cultures and the better understanding of cultural values and empathy, also reveal the common and close characteristics of cultures. The main objective of this study is to explore the extent in which social network users (Facebook) residing in different multidisciplinary areas represent cultural and identity differences on Facebook. The survey was conducted by 750 people using Facebook in 15 different ethnic regions. With this method the individual and group structure is studied, the network structure is illustrated, the relationships between communities are visualized and the existing connections are modeled. After the study was performed a general assessment with frequency and percentage, T-test and One Direction Variance Analysis (ANOVA) were applied to determine the effects of identity and cultural differences that form the main problem of the study on the use of social media.

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