Abstract:

Abstract This paper analyzes the influence of “Lifestyle Press” (women/men) in the construction of youth identity. The main objectives are to know the media consumption of these magazines among girls and boys, as well as perceptions about the influence in their lives. In addition, the manuscript focuses on the conceptualization of the women/men magazines to review the categories that support it. The method is based on a classical instrument of reception studies, an online questionnaire. The representative sample involved 1,003 young people aged 18 to 25 living in Spain. The main conclusions are that young people say they do not consume these magazines and they are not affected by discourse in their life decisions, although they believe it affects others. The findings provide contributions to the epistemological issues and suggest some reasons that may explain the answers of boys and girls.

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