Abstract:

The increasing importance of the social media concept with the advanced technology has a strategic importance for sports stakeholders. From here, the social media, which is a handful of communication within the sport concept, and in this context, the social media followers numbers have become important in all disciplines. The social media concept, which forms the core lines of our work, plays an important role in achieving the purpose of the work. In this direction, the Instagram platform, which is from social media networks, has kept the light of our research. The purpose of our research is to identify the contributions and opportunities that the teams playing in the Turkish Football Super League offer to the teams by evaluating the Instagram Followers Numbers.

The research results are aimed at creating the basis for future studies and the qualitative methods have been used by primary and secondary resource scanning techniques and the national and international scientific articles, published theses, scientific books and data from the official social media channels of the clubs have been used by scientists on the subject of the research. As a result of the analysis and interpretation of the data obtained in our research, the concept of social media has become a communication requirement for sports clubs, especially in recent years, the Instagram application has shown many opportunities.

In addition, the number of followers on Instagram is at the top of the figures, even if the corporate image is needed, there are also increases in the online sales channels of the clubs. As a result, in today’s world where the communication factor holds an important place, it is not possible to talk about a distant communication strategy for sports clubs, but not only sports success, but also the communication strategies defined by clubs hold an important place for fans. In this context, the number of followers of the clubs on Instagram and the number of users on other social media channels is large.

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