Özet:

In Turkey in recent period the rates of viewing are increasing domestic series and movies, where violence, pressure and discrimination against women we will stand on in our article. Our goal in the study will be to explain the argo and strongly embedded lifestyle of the Recep Ivedik character, which we will analyze from a critical perspective, the relationships of friendship, how discriminatory speech is attempted to socialize through this new generation of heroes. In our article, the main character of Recep Ivedik 5 will be discussed with examples of the lifestyle of the film, the physical violence trends, the linguistic violence elements he uses against the woman and the harm that this violence trends can cause to the audience, a film audience. Recep Ivedik and the film "Cumali Ceber", which can be followed, in the style of "Sefkat Yerimdar" are important in terms of understanding the power relationships in society with the popular culture. We will also analyze in the framework of our work; in terms of popularity, participation in the media, in terms of income and revenue, the Turkish Cinema history, the film Recep İvedik 5 film using the content analysis method. In popular cultural products, especially in the series and film industry, violent items are offered by making them natural, legitimate and more sympathic through film heroes. Legalizing and empathizing violence through the media is a serious harm to the culture of living together. In particular, the size of the danger of the Recep Ivedik film series, which is formed by the audience’s children and youth, which is present in all of them, is very important, argo, discriminatory, self-expressive speech and brutal style. This is the basic assumption of our article. The popular cultural products present violence in a form embedded with humorous elements increases the size of danger. Because humorous elements induce the impression that the message is natural with violence to the audience where it becomes even more popular. Considering the number of spectators and the audience profile that the film series has reached, it is clear that every behavior of the character can seriously damage children and young people, especially.