Özet:

As a result of the change that public relations has undergone in the historical process, networks have become important concepts in the context of trust and human relations in communication with the target audience. In this context, when social capital is defined as a form of trust-based relationship between at least two people in the most general sense, social capital can be an important tool in communication with the target audience. Similarly, public relations and social capital use similar rhetoric. For example, the concept of bridging and meaning construction in public relations has similar functions as social capital's bridging and unifying. In any organization, there are some obvious or implicit biases towards the organization itself and its environments (stakeholder/target audience). These prejudices are in the cultural context. At this point, when talking about social capital, it is possible to talk about getting rid of prejudices and creating common values in the living environment. The concept of social capital can be an important concept for public relations practitioners in organizations, assuming that they are living beings living in a social structure in their organizations. When the Turkish literature related to the research subject was scanned, no similar study was found. In this context, examining the issue of social capital in the field of public relations is the original aspect of the study. In this context, the study examines the place and importance of social capital in public relations in the literature.

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