Atıf Sayısı
2
Görüntüleme
43
İndirme
14
The aim of this study is to determine and suggest communication strategies towards golf tourists based on their travel motivation and information source employed in destination selection. The research was conducted with 1250 golf tourists visiting Belek, which is the premiere golf destination in Turkey. A total of 900 questionnaires were returned. Findings of this study indicate that golf tourist have two primary travel motivations, namely golf oriented and sociocultural motivations. The findings also indicate that the main information sources employed by golf tourists in destination selection, in order of importance; TV, fairs and organizations about golfing and the internet. Finally, communication strategy suggestions are presented based on the findings
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
Makale Detay 
Atıf Yapanlar
Benzer Makaleler
Dergi Bilgisi
Eseri Dinleyin
Bu Sayfayı Yazdırın
Paylaş
Mendeley
