Özet:

In the context of dynamic changes in the sociocultural space associated with the formation of the new information and communication environment and digital economy, project management becomes an effective tool for overcoming of many current problems. First of all, those that do not allow the effective use of the entire volume of the resource base, but also allow to increase human capital, reduce the risks of dehumanization of society under the pressure of processes of technology, “game addiction”, "macdonaldization", virtualization. The purpose of the article is to disclose the basic principles of project management of the socio-cultural sphere as a mechanism of strategic management that provided opportunities for managing and implementing projects on the basis of dialogue thinking and communicative paradigm. From the position of pragmatism of the modern era, project management is aimed at improving the quality of performance that increases the relevance of addressing the topic. The attitude of public structures to project management is manifested in the development of a number of priority National Projects (education, culture, demography, etc.) and encouraging the creation of new type project offices at all levels of government in the Russian Federation. According to the author, the concept of project management is based on the philosophy of scientific and technological, and intellectual breakthrough of the country in the world arena, intensive development of the education sphere, stimulation of modernization and spatial development of the socio-cultural environment preserving its traditions and cultural values. Basing on the works of foreign and domestic philosophers, the author of the article defines a number of problems requiring scientific understanding. In the context of the National Project "Culture” preserving value and semantic foundations laid down by the "Fundamentals of the State Cultural Policy in the Russian Federation" and the State Cultural Policy Strategy until 2030, such issues are: strengthening collective identity and social solidarity, creating conditions for creative self-development of the individual possessing modern general cultural competencies and qualities of the leader. The modern system of project management meets the principles of strategic planning, aimed at reducing risks and challenges, justifying humanistic core ideals, aligning innovations with the trends of harmonization of the external and internal environment, formation of "growth points" and networked decentralized development. Particular attention is paid to the philosophical comprehension of the value and semantic foundations laid down in the National Project "Culture", where the improvement and modernization of the processes of socio-cultural activities are to   ensure systemic, multifaceted, large-scale, replicable, social effectiveness of local projects. Communicative principles of interdepartmental and inter-sectoral interaction, cooperation with institutions of civil society significantly changes the quality of cultural environment and the artistic life of society in the Russian regions, coordinating it with the level of national and world culture.

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