Abstract:

In the current scenario, the mobile phones have become an integral part of our life and its usage increased rapidly, many of the peoples overusing it without clear understanding of their usage time. India is the 2nd largest country according to internet use Mobile phones is also important from economic perspective to a country as its sale contributes significantly to Gross Domestic Product globally 4.4% and domestically 6.5%. The study aims to investigate the usage pattern of the mobile phone especially among youth and factors affecting their buying behaviour toward mobile phones. Primary Data has been collected from 106 respondents from the Bareilly and Kasganj districts in Uttar Pradesh, India by using both the online method and field survey. Qualitative data has also been collected from the different mobile phone sellers. The results indicated that most people use their phone for entertainment purpose the most (39.6%) while least for social media (9.4%) and the factors that affect buying the most internet(40.6%) while least valuable factor is the convenience of calling(8.5%).

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