Özet:

Every form and period of mass communication, formed by the developments in the mass communication means, also changes and transforms the process of communication. Along with the changes in the processes of mass communication, the viewers/users have been concerned in each period with a number of different social and psychological requirements to the mass communication means. The main mass communication tools that shape the current communication process are Web 2.0 technologies, defined as new media. In the framework of this study, one of the new media environments and tools in question, the social media platform Facebook, has been studied within the framework of the use and satisfaction theory. In the four focus group interviews held with a total of 23 participants, the main focus was on how and for what purposes the participants used Facebook and what satisfaction they obtained from these uses. In addition, to be evaluated along with these basic questions, participants were also questioned what they attributed to Facebook and what they would feel/feel in the absence of Facebook. So this research is based on three main lines: Facebook use practices, Facebook use reasons/satisfactions, the meaning that Facebook is expressed in terms of participants. The participants of the study were determined by the standard sample technique and based on the "Facebook being using" standard. The participants were asked in four categories: ‘demographic information’, ‘Facebook use practices’, ‘Facebook use reasons’ and ‘What does Facebook mean for participants’ in a total of 40 open end questions. According to the results of the research, the rapid increase in the use of smart phones today appears to affect the practices of social media use. It can be said that being able to access Facebook at any time, anywhere, without time and space restrictions with the smartphones, the time spent on this platform has turned into a practice of use in the form of 'lightly, often' which does not indicate a certain time range. In this study, the reasons for Facebook’s use/satisfactions are as follows: (1) being in contact with the social environment (family, friends, etc.), (2) news tracking, (3) activity tracking, (4) group membership and page tracking. The study finds that Facebook is widely seen by participants as a database (database) where they store information about people around them and about themselves. Furthermore, the fact that participants expressed their memory renewal by looking at the information/shares in this store from time to time shows that Facebook also plays an important role in memory building. The results of what Facebook’s absence means for users have been found to be linked to Facebook’s ‘database’ function. On the other hand, the belief that if there is no Facebook, it will necessarily be opened an appropriate platform is an important point to be reached in this regard. That is, the participants who say they will be concerned about being missed by Facebook, while the participants who say they will be concerned about the information they store on Facebook will be missed; the users who say they will not be affected by being missed by Facebook

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