Özet:

Today, the uncontrolled consumption of ecological (natural) resources for human needs has brought environmental destructions. Green economy has been presented as a new model proposal that will take into account the costs arising from environmental destruction. At this point, ecopreneurs are seen as the key actors of the transformation towards a green economy. The concept of ecopreneurship first emerged in the 1990s, giving researchers the opportunity to evaluate the economic and environmental goals of businesses simultaneously. However, by the 2000s, the relevant literature began to become quite complex. Because researchers studying on entrepreneurship have focused their attention on developing a definition and exploring the motivating factors of ecopreneurship. At this point, ecopreneurship typology studies have begun to be needed in order to reduce complexity. Although many ecopreneurship typology studies are theoretically and conceptually valuable, they often lack empirical evidence and exhibit a static nature. Due to this situation, this study aims to develop an ecopreneurship typology depending on the priority of the ecological (natural) environmental objectives of the enterprises and the strategies they follow. In line with the purpose of the study, semi-structured in-depth interviews were conducted with 10 green star certified hotels operating in Izmir. In the light of the findings, 10 ecoenterprises are positioned on the developed typology.

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