Özet:

Nowadays internet takes place almost in every field within our life. With rising accessibility, it’s usage become pretty widespread, also in business world. For this reason internet, which takes itself an important place in marketing field also in sports marketing. With industrialization of sports, it is obvious that football clubs has started to being managed with business perspective. Therefore football clubs have been trying to use efficiently internet marketing in different levels. In this study, the most three champions clubs of Turkish Football Super League and English Premier League has been picked. Totally the official websites of six clubs have been examined and their internet marketing activity has evaluated. Although both of the league’s clubs used their websites succesfully, it observed that English clubs are more efficient about internet marketing by comparison of Turkish clubs

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